Hi! My name is Jessica Benton, and I am a content creator here at Creative 7 Designs. I’ve been here for about a year and a half in that time I have written millions of words and learned more than I care to share about life insurance, plumbing, medical malpractice and countless other topics. But for this blog, I wanted to tell you a little bit more about my processes when I’m writing a website, a marketing piece or a social media post.

My process is collaborative.

When we get a new client, I love to meet with them face to face or through a phone call. It’s in those meetings that I get a feel for who they are, what they do, and why they do it. This is usually my first foray into their particular type of business, so I always like to have them explain their business as if they are telling it to a 5th grader. I ask a bunch of questions and try to learn as much as I possibly can during our time together, so I have a firm foundation for when I start writing.

My next steps are research, research, and more research.

I’m a natural voracious reader, so I tear through my reading trying to find pieces to help me better understand their business. I like to find some interesting topics that I can write about later. I want to see what their competition is putting out and how they market themselves. I will look up and read about similar businesses that are on the other side of the country. I put myself in their customer’s shoes and try to come up with questions that they would have and then answer those questions.

My final steps are the actual writing.