One of the basic Design Principles involves the question “What can I take away?” You’ve see this everywhere in 2016 from simplified logos to modern web design. It’s a concept that reaches beyond the design world into your everyday life. It’s the decluttering we want when we see how many toys our children have accumulated, the moment of rest in an otherwise hectic day, the simplicity of letting everything extra go.
Partly driven by how fast our lives move, and partly driven by how many things are constantly screaming for our attention, Minimalism isn’t a concept that is going anywhere in 2017. There is a place in Lugano, Switzerland where a simple line of graffiti marks a wall, and beyond it there is a vast expanse of glorious countryside. The tag says “Beautiful things don’t ask for attention.” and you realize as you see the words and take in the vistas beyond how true that statement is.
It works the same way with minimalism. You don’t need an intricately complicated design to tell someone you are good. Simple is ok. What’s most valuable is who you actually are underneath the design. Minimalism tends toward authenticity. And perhaps that is the real reason we are obsessed with thin clean lines and simplified concepts, we crave honesty and authenticity more than ever in a world that is built on plastic and farce.
“Beautiful things don’t ask for attention.”
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