How to Market Your Business is Not Always Easy
Market Your Business #1 – Be Part of a Podcast
Podcasts are one of the highest growing mediums that we have today. What started as a passion project for many, has turned to a place to find quality content on any subject. It is estimated at 73 million Americans are listening to podcasts every month. What we love about podcasts, is that you have an engaged audience. These listeners subscribe to listen to these shows. They are more likely to listen to advertisements and follow guest speakers various platforms if they have a positive interview with their favorite podcaster. We suggest that you find a popular podcast that deals with your area of expertise and ask to be interviewed. Or let them know how your experience can help an audience better engage with a particular topic. It’s a great way to get in front of an engaged audience that is open to hearing from you.
Market Your Business #2 – Speak to a Larger Audience
You may not have the bandwidth to create your own large audience, but that doesn’t mean that you can’t leverage another person’s or company’s established audience. The idea here is to leverage your expertise and what you can do to help their audience. So look to see where you can join in a Facebook live event. Maybe you can speak at a conference. Look to see where an audience is already gathered and figure out what you can do to help them with your knowledge. You’ll see a jump in business when you prove to them without selling them on how your expert advice can be precisely what they need.
Market Your Business #3 – Improve your Content
When you are creating content for your website, for your users or any of the above suggestions, you don’t want your information to be generic. It needs to grab attention, give real information that users need and show off your personality. When customers can tell that you care for them through strong content, you can build lasting business relationships. People can tell when they are being sold a bill of goods. If your content includes solutions to real problems that they are facing, it is more likely to that they will recommend you and use you for any future issues that they may have. Yes, there is more work that needs to be done up front, but its the kind of work that pays in dividends down the road.
We hope that these three ideas will help you see that good marketing doesn’t always need to have a hefty price tag. If you are interested in learning more, please feel free to contact us. We would love to help you market your business better each day!